Using HTML Meta Tags

Meta tags were introduced with HTML 3.0 to describe information about the web pages, mainly the author, keywords and page description. Search engines use programs called web robots, crawlers, worms, or spiders to search the Internet collecting information in the Meta data tags from each new page.

Meta Elements are used to store information about the page that's read by the author, other users or web servers; Meta Elements can control how the browsers handles the page including refreshing at specified intervals or redirecting users to another page; and assist Web search engines in indexing document data

  • META descriptions are located within the HEAD element.
  • All begin with the word META, the element name.
  • META element is an empty (single) element that must be closed

Meta Tags

Format

Meta Name="keywords" Content="Descriptive words or phrases"
Meta Name="description"Content="Page description"
Meta Name="author" Content="name of web designer"

Other Meta Elements

Send the visitor to a specific page after a time period -(Redirect to another site). This is useful if you want to redirect them to a new page. Enter the next line of text to redirect or refresh a page. The value 5 seconds is changeable.
Meta http-equiv="refresh" Content="5; URL=filename.html"
Indicate time in seconds and the url; separated by a semicolon
Meta Name="generator"Content="Name of the HTML editor"
Meta Name="copyright" Content="©2008 company name"
Copyright statement
Meta Name="robots"Content="All", "Noindex", "Nofollow"
link rel="stylesheet"href="style.css"
Links to a stylesheet file.
Meta Name="owner"Content="The owner of the document"
Meta Name="reply-to"Content="photos@camera.bus (My Name)"
Contact e-mail address and name
Resource: Search Engine Watch's Meta Tags   http://searchenginewatch.com/webmasters/meta.html
Web Design with XHTML
Doris Cuffey, Instructor