1955- 1961    3rd Generation

Hans Erikson’s daughter, Arlene, who graduated from Western College in 1953 and Prince School of Retailing at Simmon’s College joined the family business.  Arlene had worked part time for her father while in high school and college and was well prepared for the challenges ahead.  Presently, being in the ice cream business 48 years, she is well respected through out the ice cream industry in New England.
In 1955 Arlene married Joe Fraser of Maynard, who due to Hans Erikson’s poor health, also joined the family business to assist his wife in the daily operation of a fast growing business.  It was at this time that the milk business became even more competitive than in the past and equipment and processing methods required upgrading to stay afloat.  The next year, a large investment was made in capitol equipment:
A. A new ½ gallon glass bottle filler
B. A new ½ gallon glass bottle washer
C. A new filling machine for paper ½ gallons and quarts
D. Upgrade of milk delivery trucks
E. Increase of storage space for greater volume
 

These major changes in equipment put us back in the milk business ready to compete with anyone.  We did well for the next year.