1945-1955 Post War
During this time of post war recovery, our small business grew rapidly. It was
a time of new homes and the beginning of roomy freezers and refrigerators, two
car families and the large supermarket. It was the last three items that
changed the business considerably. Everyone was well employed and working hard
to make up for years lost. It was during this time both the milk and ice cream
business experienced it’s most crucial years of competition and expansion. Mr.
Erikson, after two wars and the depression, did not elect to expand and grow
like many of his competitors. He maintained the philosophy of one stand
operation providing quality and service. In 1946, the NEICRA group was founded,
made up of ice cream manufacturers and retailers. Erikson’s was one of the
charter members and have been active in the group ever since.
Hans Eriksen Sr. passed away in 1949. In the mean time the name of his business had been changed from Eriksen's Dairy to Erikson's Dairy.