
Refrigerator Copy
Column published the week of January 14,
2008 www.theleeonline.com © 2008, Lee Ostaszewski
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Signs of Change |
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By Lee
Ostaszewski In case you missed it, or hadn’t yet
noticed, there is a common theme running throughout many of this year’s
presidential campaigns. In a word,
that theme is CHANGE. Everyone seems
to be promoting change: Republicans, Democrats, liberals, conservatives,
kooks, religious nut jobs, even that guy from Ohio who runs in every
presidential election and looks sort of like a nerdy Martian. Everyone seems to be claiming they are the
best candidate to bring about change. Even if they aren’t calling for change,
it’s safe to assume they’re for it. No
one is campaigning on the slogan: “The Status Quo is A-OK,” “Keep America On
the Path it is Currently Headed,” or “ Instead you hear these promises: “I will
lead the fight for change,” or “Together, we can change how business is done
in Some candidates don’t even bother
explaining anymore what they plan to change.
It’s as if whatever they can change once they get into the White House
would be a bonus, even if it’s only the carpeting. Their campaign signs read merely: “Change.” Pretty soon candidates won’t even need
that much. All they will have to print
are the first three letters: “Cha.”
Maybe someday only the letter “C” will do. While we are on the topic of signs, I’ve
always wondered why so many supporters hold signs at rallies. If you are listening to a speech given by,
say, Barack Obama, then
do you need to hold a sign that reads Obama? Doesn’t the candidate already know who he
is? And his supporters should know who
they are there to support, right? Just
in case, though, they’ll start chanting his name, too. Perhaps the signs are for the benefit of
the television cameras. It
demonstrates to the TV audience that these supporters believe in their
candidate so much that they are willing to actually get off the sofa, button
up their pants, put on shoes, and leave their homes to attend the |
candidate’s
rallies, hold signs, and chant his or her name incessantly. But how necessary is it to have 13,000
blue and white signs bobbing up and down during a speech that read Obama, or that proclaim his campaign theme of change (“C.
Now.”) It’s unnecessary, the way it is
unnecessary to bring a sign to a football game that reads “Defense.” Actually, now that I think about it, the
“Defense” sign makes way less sense. First of all, how does it help your
team? Do the defensive players need a
reminder to play defense? Does the
person holding the sign hope that his team’s defensive unit will look up and
see his “Defense” sign and collectively think, “We are now inspired to play
better defense, all thanks to the Defense Sign Guy sitting in the upper
bleachers behind the end zone.” Afterward, during the post game
interview, when asked what spurred on the defensive onslaught, does the
Defense Sign Guy dream that a player will say, “I was truly inspired by a fan
holding a sign.
To think that before he left his house for the game today he took time
away from loading beer into his cooler for the tailgate party long enough to
go out to his garage and cut a piece of cardboard from an old box then, using
a black magic marker, write a large block letter “D” followed by a drawing of
a picket fence. Just so he could hold
that sign in our direction after we had already been on the field for several
minutes and remind us what we should be doing out there. Man, that’s why we bust our butt all week
in practice, risk crippling injuries, and workout all off season, so some fan
can stand there and tell us how to do our job
Thanks, Defense Sign Guy!” Maybe campaign signs aren’t as silly as
that. Maybe they’re meant to encourage
the candidate as much as they encourage the supporters. It must be uplifting to look out and see
your name printed on dozens and dozens of signs. But what would be the political rally
equivalent of holding a “Defense” sign?
Maybe a sign reading “Win the Election,” or “Get More Votes Than the
Other Guy.” Hey, if it helps, it’s a
change some candidates would be willing to make. ■ |