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Auto & Boat Detailing

About Us

We aim to keep your car and boat looking like new!

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Start Your Own Detailing Business

The comprehensive Study Guides for starting your own detailing business provide the entrepreneur with the valuable information needed to start up and operate their own professional detailing business. 


Do It Yourself Detailing Guides

Detailing your own car just got easier. The Automobile Detailing Guide provides everything you need to know about paint finishes and explains how to safely clean, polish and wax your vehicle, just like a professional.  

Taking care of your boat, as easy as 1-2-3. The Boat Detailing Guide takes the mystery out of caring for fiberglass gelcoat finishes as it explains the professional approach to safely cleaning, polishing and waxing your own boat. 


Automobile Detailing Today

For years, car owners have relied on automated car washes to maintain the appearance of their cars. Today, with people keeping their cars longer coupled with the rising cost of new cars their has been a substantial increase for the need of professional detailing services. While many detailing businesses continue to sacrifice much of their quality in order to meet this increasing demand, Mirror Finish Detailing has set high quality standards in order to maintain its competitive advantage in the marketplace.

Mirror Finish Detailing was started in 1986 by Frank Canna. Prior to starting his own business, Mr. Canna had worked for a car wash manufacturing firm for more than ten years as their Quality Assurance Manager. Experience, quality methods and marketing knowledge have all led to the growth and success of his company. 

The mission of the company is to specialize in protecting and enhancing the appearance of cars and boats while all work is done on site at the client's location. As a leader in the industry, Mirror Finish Detailing is proud to be South Jersey's original 'at your location, only by hand' detailing service. 

After years of growth and success, the company is now offering interested clients the opportunity to start up, own and operate their own professional detailing business. 

Car detailing clients utilize the company's detailing service at least two times a year. Once in the spring to protect against the UV rays of the summer sun and again in the fall to protect against winter snow, ice and road salt. Many of the company's clients have their vehicles detailed as many as three to four times a year. Usually with the change of each season. 

Much of the competition, which includes car washes and detail shops, rely mostly on wholesale work from car dealers. Wholesale work can sometimes result in the focus being placed on quantity. That's due to the lower price charged and less time spent per vehicle. This can lead to sub-standard quality where retail clients are concerned. In order to up-hold it's high quality standards, Mirror Finish Detailing only services retail auto detailing clients. The company does not service car dealer wholesale accounts. 

Antique & Classic Car clients utilize the company's detailing service mostly during the car show season. However, since almost all antique and classic cars are stored indoors, many owners also have their cars detailed during the winter months. Since all work is done by hand, antique and classic car owners know they can trust Mirror Finish Detailing when it comes to taking good care of their collector cars. 

Boat Detailing clients utilize the company's detailing service every year from early spring through the summer boating season. Boat owners know that it's important to have their boat cleaned, polished and waxed on a regular basis. That's because detailing not only enhances the appearance of their boat, it also helps to protect all surfaces from the hazards of the environment. 

Most of the competition, which includes boat dealers and marinas, are at a disadvantage when compared to the company because they usually do not offer boat cleaning and detailing at the client's location. Mirror Finish Detailing only services retail boat detailing clients. The company does not service boat dealers and marinas wholesale accounts. 

The advantage that separates Mirror Finish Detailing from the rest of the competition is that all of the detailing is done at the clients location and all of the cleaning, polishing and waxing is done only by hand'.

Mirror Finish Detailing TM
Williamstown, NJ
Copyright 2009

Email: canna@verizon.net

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